shoei88 Privacy Policy

1Who We Are

1.1 This Privacy Policy is issued by shoei88 ("shoei88", "we", "us", "our"), the operator of the online gaming and sports betting platform accessible at shoei88.co. shoei88 operates under an international gaming authority licence and is committed to handling the personal data of its users with care, transparency, and in accordance with applicable data protection law.

1.2 For the purposes of this Policy, shoei88 acts as the data controller in respect of personal data collected from registered account holders and visitors to the Platform. Where shoei88 engages third-party service providers to process data on its behalf, those parties act as data processors subject to contractual obligations consistent with this Policy.

1.3 shoei88 primarily serves Malaysian players, with particular focus on users located in Kuala Lumpur, Penang, Johor Bahru, and Petaling Jaya. This Policy is designed to address the data rights and expectations of users in those markets.

2Personal Data We Collect

2.1 shoei88 collects the following categories of personal data in connection with Account registration, verification, and use of the Platform:

2.2 shoei88 does not collect special categories of personal data (such as health information, racial or ethnic origin, or biometric data) except where specifically required for responsible gaming purposes (e.g., processing a self-exclusion request) or as explicitly required by applicable law.

3How We Collect Your Data

shoei88 collects personal data through the following means:

• Direct collection: Data you provide when registering an Account, completing KYC verification, making deposits or withdrawals, contacting support, or responding to promotions;
• Automated collection: Technical and usage data collected automatically via cookies, web beacons, server logs, and similar technologies when you visit or interact with the shoei88 Platform;
• Third-party sources: Identity and payment verification data received from licensed KYC providers, payment processors, and fraud prevention services engaged by shoei88 to verify your identity and protect the integrity of the Platform;
• Publicly available sources: Where necessary for fraud prevention or regulatory compliance, shoei88 may cross-reference information from publicly available databases or credit reference agencies.

4Purposes and Legal Bases for Processing

4.1 shoei88 processes your personal data only where a lawful basis exists for doing so. The following table summarises the primary purposes for which shoei88 processes personal data and the corresponding legal basis:

5Sharing of Personal Data

5.1 shoei88 does not sell, rent, or commercially exploit your personal data. We share personal data only in the following circumstances and only to the extent necessary:

• Payment processors: Financial data is shared with licensed payment service providers (including processors supporting Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, and Malaysian bank transfers) to execute your deposit and withdrawal transactions;
• KYC and fraud prevention providers: Identity data and financial data may be shared with licensed identity verification and fraud prevention service providers engaged by shoei88 to fulfil KYC obligations;
• Game providers: Anonymised or pseudonymised session data may be shared with licensed game studios and software providers (such as Pragmatic Play, PG Soft, Microgaming, and Habanero) to enable game delivery and resolve technical disputes;
• Regulatory authorities: shoei88 may disclose personal data to our licensing authority or to other competent regulatory bodies where required by law, including for anti-money laundering reporting;
• IT and infrastructure providers: Technical data and account data may be processed by cloud hosting and IT security providers under contractual data processing agreements;
• Legal advisers and law enforcement: Personal data may be disclosed to legal counsel or law enforcement agencies where required in connection with legal proceedings, regulatory investigations, or the prevention of crime.

5.2 All third parties with whom shoei88 shares personal data are contractually required to maintain the confidentiality and security of that data and to process it only for the purposes authorised by shoei88.

6International Data Transfers

6.1 shoei88 operates internationally and some of the service providers with whom we share personal data may be located outside of Malaysia. Where personal data is transferred to a jurisdiction that does not provide an equivalent level of data protection, shoei88 will implement appropriate safeguards, such as standard contractual clauses or equivalent data transfer mechanisms, to ensure that your data remains protected in accordance with this Policy.

6.2 You may contact shoei88 support to request information about the specific safeguards applied to any international transfer of your personal data.

7Data Security

7.1 shoei88 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, loss, or destruction. These measures include:

• TLS/SSL encryption for all data in transit between your device and shoei88 servers;
• AES-256 encryption for sensitive data at rest;
• Irreversible hashing of account passwords — shoei88 staff cannot view your plaintext password;
• Role-based access controls limiting data access to authorised personnel only;
• Regular penetration testing and security audits conducted by independent third parties;
• Real-time monitoring and intrusion detection systems;
• Multi-factor authentication for internal systems handling personal data.

7.2 While shoei88 takes all reasonable steps to protect your data, no internet-based system can be guaranteed to be completely secure. You are responsible for maintaining the confidentiality of your shoei88 login credentials and for immediately notifying support if you suspect any unauthorised access to your Account.

8Data Retention

8.1 shoei88 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, unless a longer retention period is required or permitted by applicable law. The following indicative retention periods apply:

• Account and identity data: Retained for the duration of the Account relationship and for a period of at least five (5) years following Account closure, as required by applicable AML and gaming licence obligations;
• Financial transaction records: Retained for a minimum of seven (7) years in accordance with applicable financial record-keeping requirements;
• Communications data (support interactions): Retained for three (3) years from the date of the interaction;
• Technical and usage data: Typically retained for twelve (12) months from collection, unless required for ongoing security monitoring or fraud investigations;
• Marketing preferences and consent records: Retained for the duration of the marketing relationship and for one (1) year following withdrawal of consent.

8.2 Upon expiry of the applicable retention period, shoei88 will securely delete or anonymise personal data in accordance with our internal data disposal procedures.

9Cookies and Tracking Technologies

9.1 The shoei88 Platform uses cookies and similar tracking technologies (including pixel tags and local storage objects) to operate the Platform, improve user experience, and for analytics purposes. The following categories of cookies are used:

• Strictly necessary cookies: Required for the Platform to function, including session management and authentication — these cannot be disabled without impairing the Platform;
• Functional cookies: Store your preferences (e.g., language, currency display) to personalise your experience on the shoei88 Platform;
• Analytics cookies: Collect anonymised or aggregated data about how you interact with the Platform to help shoei88 improve performance and usability;
• Security cookies: Used to detect and prevent fraudulent activity, including bot traffic and account takeover attempts.

9.2 You may manage cookie preferences through your browser settings. Disabling certain categories of cookies may affect the functionality of the shoei88 Platform. shoei88 does not use cookies to deliver third-party advertising networks on the Platform.

10Your Rights

10.1 Subject to applicable law, you have the following rights in respect of the personal data shoei88 holds about you:

• Right of access: You may request a copy of the personal data shoei88 holds about you;
• Right to rectification: You may request correction of inaccurate or incomplete personal data;
• Right to erasure: You may request deletion of your personal data, subject to shoei88's legal obligations to retain certain data;
• Right to restriction: You may request that processing of your data be restricted in certain circumstances (e.g., while a rectification request is under review);
• Right to data portability: Where processing is based on consent or contract and carried out by automated means, you may request a copy of your data in a structured, machine-readable format;
• Right to object: You may object to processing based on legitimate interests or for direct marketing purposes;
• Right to withdraw consent: Where processing is based on consent, you may withdraw consent at any time without affecting the lawfulness of prior processing.

10.2 To exercise any of the above rights, contact shoei88 support via live chat or email. shoei88 will respond to all verifiable rights requests within thirty (30) days of receipt. Identity verification may be required before shoei88 can action a rights request.

11Children and Minors

11.1 21+  The shoei88 Platform is strictly intended for adults aged 21 years and above. shoei88 does not knowingly collect personal data from persons under the age of 21.

11.2 If shoei88 becomes aware that personal data has been collected from a person under the age of 21, we will immediately close the associated Account and delete the relevant data, subject to any legal obligations to retain records of the underage access incident.

11.3 If you believe that a minor may have accessed the shoei88 Platform or provided personal data to shoei88, please contact our support team immediately at [email protected].

12Responsible Gaming and Data

12.1 shoei88 processes certain personal data as part of its responsible gaming obligations, including monitoring betting patterns for indicators of problem gambling and administering self-exclusion requests. This processing is carried out on the basis of legitimate interests and, where applicable, legal obligation under our gaming licence conditions.

12.2 Where a Player activates self-exclusion, shoei88 will retain records of the self-exclusion request and the associated Account details for the duration of the exclusion period and for a minimum of five (5) years thereafter, to prevent re-registration in breach of the exclusion. This retention is a legal obligation and cannot be waived at the Player's request during the exclusion period.

12.3 Further information about responsible gaming tools available on the shoei88 Platform is available on the Responsible Gaming page.

13Changes to This Policy

13.1 shoei88 may update this Privacy Policy from time to time to reflect changes in our data processing practices, applicable law, or regulatory guidance. Material changes will be communicated to registered Account holders via email or a prominent notice on the Platform, with a reasonable notice period where practicable.

13.2 Your continued use of the shoei88 Platform following the effective date of any updated Privacy Policy constitutes your acknowledgement of the changes. If you do not agree with the updated Policy, you should cease using the Platform and may request Account closure in accordance with the shoei88 Terms & Conditions.

13.3 The current version of this Privacy Policy is always accessible at shoei88.co/privacy-policy. The "Last updated" date at the top of this Policy indicates when the most recent changes were made.

14Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or shoei88's handling of your personal data, please contact us through the following channels:

Customer Support (24/7): Via live chat on the shoei88 Platform — the fastest way to reach us.

Email: [email protected]

shoei88 acknowledges all data-related queries within two (2) business days. Substantive responses to rights requests are provided within thirty (30) days in accordance with applicable data protection law. Where a request is complex or voluminous, shoei88 may extend this period by a further thirty (30) days with notice.

All written communications should reference your registered Account username or email address to assist with identification and routing.